How Happy Customers Can Become Brand Advocates

Today, content is a major part of marketing. How do you continually provide new, interesting content, though? Well, in a way, you don’t – you get your loyal customers to do it for you. Read on to find out how.

First Things First: Find the Advocates

Ask your customers the following question: On a scale of one to 10, how likely are you to recommend our products or services to friends or co-workers? Anybody who responds with either a nine or 10 is a brand advocate – they like your company so much that they’ll talk about it with the people in their lives. Ask this question everywhere you can – on your website and blog, via e-mail and newsletter blasts, on social media, through mobile devices, etc.

Turn Your Advocates Into Content Creators

When it comes to brand advocates, they’ll spread the word about your product or service without perks or incentives – that’s how much they like you. Make it easy for your advocates to create content by giving them helpful online tools. For example, e-mail them a link to where they can leave a review or testimonial, include links to your social media accounts in all e-mail correspondence, and give them shareable content, like videos and photos. Some companies will even e-mail customers marketing “packets” with branded hashtags and promotional images to share – the company only has to create this material once and the brand advocates do the work of sharing it over and over.

Share the Advocates’ Content

Now that your brand advocates have posted on your behalf, it’s time to give a little bit back. Share their social media posts and feature their testimonials on your website. (Keep in mind that you’ll have to setup a system for tracking advocates to stay on top of what they’re doing with your branding.) Any customer who loves your brand will get a kick out of seeing their name in the spotlight. Plus, when other customers see that advocates get some attention, they’ll want to promote your brand as well.

Remember, before you can turn customers into brand advocates, you have to have happy customers! Whether that means providing top notch technical support, being available for questions around-the-clock, responding individually to negative feedback, or whatever’s important for your specific business, make customer service a priority.

It’s Part Of My Goal This Year

Just a few months ago I joined a group of online friends in a small online garage selling.  It went pretty well and some of them have started their online store.  In the group were working moms and stay-at-home moms (that includes me).  The purpose of the group’s online garage sale was to buy cheap excellent condition pre-owned items that we can re-use or send back home.  Mostly the items for sale were home decor, used women’s accessories like handbags and shoes, and pre-loved kid’s clothing and footwear.  I tell you, I got nice items for a very cheap price.  Some are vintage, too.

The online garage sale ran for like three months.  We stopped selling for a while because of the Holiday season.  Everyone was very busy.  We will resume this coming Spring and Summer.

I remember one of my friend here joined the group.  Now she has her own online store and earning money even she is traveling.  The online garage sale gave us an idea.  But my friend started her own business online.  I asked her if there is a place I can find on the Internet where I can get help with building my own online store, too.  Because I want to earn extra money.  She told me that ecommerce shopping cart can get me going.  Now it’s part of my goal this year.

Buy And Sell

I have been always wanting to do this-selling purses and shoes on  I started my buy and sell activities on eBay in 2008 when I first got here in the US.  The first few months of my arrival was quite boring because I was in the process of adjusting my residence status and I did not have the authority to work yet.  So to make my time worthwhile while waiting for the Adjustment of Status approval, I joined eBay.  I set up a seller’s account.  It was easier than I thought.

The first item I sold was a pair of  ladies shoes.  The shoes was sold on a very good price.  But what has got me was the shipping cost.  It happened that the extra money I had from the sale covered the shipping cost.  So, I did not gain any cent from the sale.  That was a little disappointing.  I learned that I can ship sold items to the buyer in a cheaper and faster way thru a postal service.

I temporarily stopped online selling when I got pregnant in 2010.  There’s no way I can manage my online tasks.  I was very focused on my pregnancy.  When I was fully recovered from the delivery and my little angel began bottle-feeding, I continued selling again last year.  Now, buying and selling on eBay has become a part of my lifestyle.  The extra money I get from the sale adds to the travel budget for the upcoming vacation.