Why Research Keywords and Do They Still Matter?

It’s no surprise that one of the most talked-about SEO practices is using keywords for your website. Read any SEO article, whether beginner or expert, and there will undoubtedly be a section on learning to research keywords and how important they are. But do they really still matter? How powerful are using the right keywords? For example, let’s say that you’re a brand new small business in Durham, NC, specializing in highly advanced eyewear technology. By researching keywords and understanding the right ones to target and how to use them properly, you can begin to make the most out of Durham SEO to get your website and your product to the top of search engine results. 

Why Research Keywords? 

Keyword research isn’t just about SEO. It is the essential foundation for digital marketing practices. Keywords not only determine what your business is known for. They explain where your traffic comes from and assist in organic search traffic growth. Keyword research allows you to use the right keywords, which then provides you the knowledge of what content to market and becomes the blueprint for all of your online marketing efforts. Keywords drive every decision you make and even affects everything down the line, making it more efficient as time passes. 

Without the right keywords? You can’t drive traffic. Without traffic, you don’t generate any sales, and without sales, you have zero return on investment. 

Where to Begin Keyword Research? 

  • Find out what keywords you already rank for and see who you are competing against. 
  • Pay attention to search engines, primarily the autocomplete tool, which will often show you the most popular search for any keyword. 
  • Make a list of important, relevant keywords that describe your brand, business, or product. Using the eyewear technology example, some keywords you might list could be: “smart eyewear technology,” “future eyewear technology.” 
  • Use tools like Google Analytics Keyword Planner, SEMrush, and other Keyword tools to help generate the right keywords and narrow it down. For example, think of the simple keyword ‘eyewear.’. When you search that term, you’ll see it’s prevalent and a heavily used term. However, since the keyword is such a high volume, it would be unlikely your business would generate any traffic because of such a broad keyword. You need to narrow the keyword, such as “brand name smart glasses” or “smart glasses 2021.” 
  • Learn about long-tail keywords and begin using them not just in content but also in meta-data, titles, headings, and sub-headings. 
  • Get to know your target audience and website users. Search for terms as you think they might. Understand your users’ search intent—what questions are users asking you about your product, brand, or service you provided, and how would you best answer that? 

Reasons Why Keywords Still Matter

Keywords still matter because search engines still rely on the users and their search behavior to help determine what makes a term rank. Because of this, as search engine algorithms change, evolve, and become more intelligent, SEO factors like keywords will still define search engine results page landscapes even as they continue to change. 

Keywords still matter to search engines, professionals, and beginner entrepreneurs alike. They provide clues about whom a customer base is, what they want, how to meet their needs better, and give a bullseye to draw the right customers to their content and products.  At its core, researching your keywords and using the right combination of them provides you a powerful market research tool that can benefit you, your website, and your business for many years to come. 

Money Magnet Secrets That Will Keep Your Company In Full Bloom

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Brainstorming

Most companies are in business for the purpose of generating revenue. As such, it’s important for business owners to access and implement strategies that will help their companies attain absolutely amazing conversion rates. Luckily, there are numerous money-making strategies that your company can employ to realize this objective. Here are three of them:

1. Optimize Your Equipment.

Optimizing your company’s equipment is a simple and effective way to make your business a money magnet. This technique works because it ensures that you are using up to date equipment that helps you complete daily operations quickly and correctly. Using up to date equipment is also a great way to reduce your staff’s susceptibility to life-endangering on-the-job injuries. You can obtain new equipment like crane parts from online retailers such as ProservCrane Group.

2. Listen To Customer Feedback.

Another strategy you can utilize to ensure that your company becomes a money-making magnet is listening to customer feedback. The information customers include in questionnaires can provide you with key insights regarding changes and upgrades you need to make to the way your brand does business. Ignoring the information found in customer feedback documents can result in a lack of repeat business and a decline in your conversion rates. Be sure to maintain an attitude of responsiveness and receptivity when your customers make suggestions!

3. Pursue Thought Leadership.

One final strategy you can use to ensure that your company becomes a money-making magnet is the pursuit of thought leadership. Thought leadership is a term that refers to individuals who have attained a position of authority in their respective industries as a result of making substantive contributions to the field. In general, thought leadership results from publishing relevant data and/or giving lectures about important topics in the field.

Don’t Delay: Start Optimizing Conversion Today!

If you’re serious about keeping your business in full bloom this year, it’s time to recognize the role that an optimized bottom line can play in facilitating this process. There are numerous money-making strategies you can use to keep your company alive and thriving. Some of them include updating your company’s equipment, responding to the feedback of your customers, and pursuing thought leadership. By consistently implementing these three money-making strategies, you will likely find that your company performs exceedingly well this year!