Why Research Keywords and Do They Still Matter?

It’s no surprise that one of the most talked-about SEO practices is using keywords for your website. Read any SEO article, whether beginner or expert, and there will undoubtedly be a section on learning to research keywords and how important they are. But do they really still matter? How powerful are using the right keywords? For example, let’s say that you’re a brand new small business in Durham, NC, specializing in highly advanced eyewear technology. By researching keywords and understanding the right ones to target and how to use them properly, you can begin to make the most out of Durham SEO to get your website and your product to the top of search engine results. 

Why Research Keywords? 

Keyword research isn’t just about SEO. It is the essential foundation for digital marketing practices. Keywords not only determine what your business is known for. They explain where your traffic comes from and assist in organic search traffic growth. Keyword research allows you to use the right keywords, which then provides you the knowledge of what content to market and becomes the blueprint for all of your online marketing efforts. Keywords drive every decision you make and even affects everything down the line, making it more efficient as time passes. 

Without the right keywords? You can’t drive traffic. Without traffic, you don’t generate any sales, and without sales, you have zero return on investment. 

Where to Begin Keyword Research? 

  • Find out what keywords you already rank for and see who you are competing against. 
  • Pay attention to search engines, primarily the autocomplete tool, which will often show you the most popular search for any keyword. 
  • Make a list of important, relevant keywords that describe your brand, business, or product. Using the eyewear technology example, some keywords you might list could be: “smart eyewear technology,” “future eyewear technology.” 
  • Use tools like Google Analytics Keyword Planner, SEMrush, and other Keyword tools to help generate the right keywords and narrow it down. For example, think of the simple keyword ‘eyewear.’. When you search that term, you’ll see it’s prevalent and a heavily used term. However, since the keyword is such a high volume, it would be unlikely your business would generate any traffic because of such a broad keyword. You need to narrow the keyword, such as “brand name smart glasses” or “smart glasses 2021.” 
  • Learn about long-tail keywords and begin using them not just in content but also in meta-data, titles, headings, and sub-headings. 
  • Get to know your target audience and website users. Search for terms as you think they might. Understand your users’ search intent—what questions are users asking you about your product, brand, or service you provided, and how would you best answer that? 

Reasons Why Keywords Still Matter

Keywords still matter because search engines still rely on the users and their search behavior to help determine what makes a term rank. Because of this, as search engine algorithms change, evolve, and become more intelligent, SEO factors like keywords will still define search engine results page landscapes even as they continue to change. 

Keywords still matter to search engines, professionals, and beginner entrepreneurs alike. They provide clues about whom a customer base is, what they want, how to meet their needs better, and give a bullseye to draw the right customers to their content and products.  At its core, researching your keywords and using the right combination of them provides you a powerful market research tool that can benefit you, your website, and your business for many years to come. 

Things to Consider When Expanding Your Small Business

As exciting as it can be to expand your small business, there are few things you should really consider, especially if you’re planning on bringing in more employees. As a business grows, so too do its responsibilities, and it’s important to get ahead of them before you find yourself completely overwhelmed. Luckily, there are a few simple things you can do to help ensure that you don’t get bogged down in the details, and that’s exactly what this guide is for. This guide will take a look at a handful of ways in which you can grow your business responsibly and ensure that it’s prepared for anything that might come up throughout the process.

 

Financial Considerations

It’s no secret that expanding a business costs money, but oftentimes people forget about many of the underlying costs associated with bringing new people in, or pursuing a new location. For instance, as a business grows and brings in new people, so too do its insurance costs. While companies like Captive Insurance help to lower these costs by bringing many different small businesses together, it’s still worth considering before you grow too quickly. Similarly, if you plan on expanding into a new market, make sure you research the differences in demand that might exist there. Even if your company is used to selling a product or service one way in a specific region, it might need to adapt to the demands of a new market. And, of course, you’ll need to balance these new demands with the existing ones of your current business, just because you’re expanding to a new location doesn’t mean you can abandon the management of the old one.

Geographical Considerations

When expanding your business, you’ll want to shop around for the best fit for the next iteration of your company. For new entrepreneurs, it’s worth looking for places that are close enough to the old store that you can easily travel there without it costing an arm and a leg. It’s also worth keeping an eye out for other services that are tangentially related to your own though. If you can buy these companies in the process of expanding your own, you’ll be package these services together and offer your customers something even more valuable. Even if you can’t buy out other local businesses, simply setting up shop near them can create a nice synergy that will pay off for you in the long run.

Running a small business can be scary, so it’s only natural for there to be some trepidation about taking it to the next level. But if you focus on the job ahead of you as much as you did to make your business successful in the first place, then there’s no reason to think you won’t be prepared for whatever happens.

Take Business Growth To A New Level With These Methodologies

Most business owners want their companies to attain consistently increasing conversion rates and an ever-expanding base of loyal clients. These signs of growth result from the implementation of business methodologies that are known to generate steady expansion. Here are three of many such expansion methodologies you can employ to keep your business moving forward:

1. Utilize Business Consulting Services.

If you’re serious about business growth, consider the value of investing in business consulting services. These services provide you with insights and advice that will help you optimize and expedite daily operations and other factors that contribute to the efficacy of your business. Companies like Predictive Services specialize in offering Reliability & Engineering Consulting Services. They also provide clients with PDM software solutions. When you start searching for the ideal business consulting company, make sure that they have an established reputation for offering clients effective, accurate advice and support.

2. Market Your Heart Out.

In addition to utilizing business consulting services, make sure that you’re optimizing and accelerating all of your marketing efforts. Doing so will ensure that you’re constantly expanding your company’s sphere of influence and enhancing the brand recognition process. One great way to market your company is through digital advertising. Online advertising firms can typically employ a comprehensive set of customized, cutting edge tools and techniques on your behalf. Some of them will include:

-blog work
-responsive web design
-Share Buttons
-e-newsletters
-online reputation management
-link building
-keyword analysis
-social media optimization

3. Take Your Health Seriously.

One final way to keep your company growing is by taking your health seriously. This will help ensure that you have the energy necessary to complete tasks with expedience and excellence. There are numerous ways that you can get on the road to absolutely amazing health, and one of them includes implementing a workout plan. Exercising consistently grants you access to a wide range of health benefits, some of which include:

-depression relief
-enhanced immunity
-chronic fatigue prevention
-chronic pain reduction
-colon cancer prevention
-constipation relief
-osteoporosis prevention
-metabolism boost
-mood regulation

Conclusion

Once you decide that you want your company to get and remain in a state of growth, it’s time to implement the tools and techniques that will make it happen. Get the growth process going now by utilizing business consulting services, optimizing your marketing endeavors, and taking care of your health.