It’s no surprise that one of the most talked-about SEO practices is using keywords for your website. Read any SEO article, whether beginner or expert, and there will undoubtedly be a section on learning to research keywords and how important they are. But do they really still matter? How powerful are using the right keywords? For example, let’s say that you’re a brand new small business in Durham, NC, specializing in highly advanced eyewear technology. By researching keywords and understanding the right ones to target and how to use them properly, you can begin to make the most out of Durham SEO to get your website and your product to the top of search engine results.
Why Research Keywords?
Keyword research isn’t just about SEO. It is the essential foundation for digital marketing practices. Keywords not only determine what your business is known for. They explain where your traffic comes from and assist in organic search traffic growth. Keyword research allows you to use the right keywords, which then provides you the knowledge of what content to market and becomes the blueprint for all of your online marketing efforts. Keywords drive every decision you make and even affects everything down the line, making it more efficient as time passes.
Without the right keywords? You can’t drive traffic. Without traffic, you don’t generate any sales, and without sales, you have zero return on investment.
Where to Begin Keyword Research?
- Find out what keywords you already rank for and see who you are competing against.
- Pay attention to search engines, primarily the autocomplete tool, which will often show you the most popular search for any keyword.
- Make a list of important, relevant keywords that describe your brand, business, or product. Using the eyewear technology example, some keywords you might list could be: “smart eyewear technology,” “future eyewear technology.”
- Use tools like Google Analytics Keyword Planner, SEMrush, and other Keyword tools to help generate the right keywords and narrow it down. For example, think of the simple keyword ‘eyewear.’. When you search that term, you’ll see it’s prevalent and a heavily used term. However, since the keyword is such a high volume, it would be unlikely your business would generate any traffic because of such a broad keyword. You need to narrow the keyword, such as “brand name smart glasses” or “smart glasses 2021.”
- Learn about long-tail keywords and begin using them not just in content but also in meta-data, titles, headings, and sub-headings.
- Get to know your target audience and website users. Search for terms as you think they might. Understand your users’ search intent—what questions are users asking you about your product, brand, or service you provided, and how would you best answer that?
Reasons Why Keywords Still Matter
Keywords still matter because search engines still rely on the users and their search behavior to help determine what makes a term rank. Because of this, as search engine algorithms change, evolve, and become more intelligent, SEO factors like keywords will still define search engine results page landscapes even as they continue to change.
Keywords still matter to search engines, professionals, and beginner entrepreneurs alike. They provide clues about whom a customer base is, what they want, how to meet their needs better, and give a bullseye to draw the right customers to their content and products. At its core, researching your keywords and using the right combination of them provides you a powerful market research tool that can benefit you, your website, and your business for many years to come.