More and more businesses today join trade shows to have give their products and services exposure to the public. The main purpose is to introduce the business and gain potential customers. To impress the public, they use trade show displays that highlight the major benefits why should consumers buy their products or acquire their services. It is very appealing to see the trade show booths where products are displayed. You see, trade shows will not be complete without the accommodation of convention centers or any place where people can go to check what is new in the market.
The importance of promoting a product or a service depends on how a company exposes them to the public. Years back (and until today), products and services are promoted thru advertisements on radio, television, and on paper. These are still very effective in the modern years. And as part of these advertisement, promotional products are given away to consumers.