How Happy Customers Can Become Brand Advocates

Today, content is a major part of marketing. How do you continually provide new, interesting content, though? Well, in a way, you don’t – you get your loyal customers to do it for you. Read on to find out how.

First Things First: Find the Advocates

Ask your customers the following question: On a scale of one to 10, how likely are you to recommend our products or services to friends or co-workers? Anybody who responds with either a nine or 10 is a brand advocate – they like your company so much that they’ll talk about it with the people in their lives. Ask this question everywhere you can – on your website and blog, via e-mail and newsletter blasts, on social media, through mobile devices, etc.

Turn Your Advocates Into Content Creators

When it comes to brand advocates, they’ll spread the word about your product or service without perks or incentives – that’s how much they like you. Make it easy for your advocates to create content by giving them helpful online tools. For example, e-mail them a link to where they can leave a review or testimonial, include links to your social media accounts in all e-mail correspondence, and give them shareable content, like videos and photos. Some companies will even e-mail customers marketing “packets” with branded hashtags and promotional images to share – the company only has to create this material once and the brand advocates do the work of sharing it over and over.

Share the Advocates’ Content

Now that your brand advocates have posted on your behalf, it’s time to give a little bit back. Share their social media posts and feature their testimonials on your website. (Keep in mind that you’ll have to setup a system for tracking advocates to stay on top of what they’re doing with your branding.) Any customer who loves your brand will get a kick out of seeing their name in the spotlight. Plus, when other customers see that advocates get some attention, they’ll want to promote your brand as well.

Remember, before you can turn customers into brand advocates, you have to have happy customers! Whether that means providing top notch technical support, being available for questions around-the-clock, responding individually to negative feedback, or whatever’s important for your specific business, make customer service a priority.

An Effective Way To Reach Potential Customers

Even after the recession has ended, there are still a large number of people with credit problems who need reliable vehicles. The lenders who can market to these people can put themselves in a position to earn a great profit. One of the most effective ways for subprime lenders to find customers is direct mail. By using a company that has been marketing to borrowers with less-than-perfect credit for years, such as Credit Mail Experts, lenders are more likely to reach their target audience.

Direct mail marketing reaches potential customers in their own homes, where they can review the information in private when they have time to devote to it. By choosing a marketing company that provides you with a list of leads based on credit score or bankruptcy filing, you can be sure you won’t waste your resources on consumers who don’t need your services. The best direct mail marketers target customers based on your criteria. Your campaign will be most effective if it draws in customers who want and need the deal you have to offer. Expect your marketing company to look for customers who fall within the guidelines of your finance companies so you can be sure you can serve them when they arrive at your dealership.

Market Your Business Online

Another way of promoting your online business to help you gain potential customers is Internet marketing. There are online marketing services that you can acquire at minimal fee. For your travel business, for example, getting clients online is best because majority of the traveling people now are using the Internet.

When we went for a vacation a year ago, booking a flight online was convenient. Everything was automated. It’s different than the last time I worked in a travel agency where we did most of the transactions manually.

Now, my former boss markets her travel business online. It saves her time and money too.