Your Business Needs to Focus on the Customer Always

It doesn’t matter whether you use Java or some other platform to give your website an eye-catching design. What does matter is that the platform meets the needs of your customers, and that the design provides the same high-quality web experience across all platforms and devices. In fact, unless you are a programmer or you have someone on staff who is going to be taking over the maintenance after another company designs what you need, you don’t even have to worry about what the designing company uses to create the web experience.


The one thing that most companies forget is the only thing that is important to their livelihoods – the customer. You must provide superior customer service if you are going to survive past the next decade. Companies like Disney already know this, and it is a part of the culture of the company. Other companies think about it once in a while and then forget. That is when the company starts to lose value and customers. If the company doesn’t change quickly enough, it will find itself bankrupt.

Modern Day

In the Information Age, your website will be the first entry point for many of your customers. If it is convoluted, hard to understand, or gaudy, your customers will go elsewhere. No one wants to be blinded by the bright lights of a website, even if they love places like Vegas and Times Square. Instead, they want a web experience that is clean, smooth, and without any frills that might impede download time.


Every choice that you make in your business should be based on how something benefits the customer. If it doesn’t benefit the customer directly or indirectly, you need to get rid of it. When it comes to your website experience, you need to choose the platform language that will best serve your customers on the web. Whether that platform is Java or something else should be left up to the people who are designing what you need. In the end, you should be able to try out the program, and as long as it is user friendly, you have a winner.

Value Your Customers By Giving Good Customer Service

We know that starting or putting up a business needs an effective and good feasibility study.  Any type of market today is in huge competition.  Travel industry is not an exception.  Many travel agencies I know have had cut cost by laying off employees.  Sad right?  But that’s the truth even in big companies.

On the other hand, there are businesses that thrives no matter how difficult the economy is.  These companies have used the best strategies they got to maintain the stabilization of the profit.  One of the best thing a business should always keep is good customer service.  Prompt response to inquiries and on-time delivery are just few of the valuable services that customers appreciate. If you are into a manufacturing business, I bet you keep up with deliveries besides product fulfillment to your customers.  The in-demand products need fast production and order fulfillment to clients should be satisfied.

Clients always rely on good customer service.  It’s like traveling, if a passengers do not get proper details and information about the destination or flight, most likely they will not come back to that agency anymore.  They will look for another travel agency where fulfillment of their travel needs will be given priority.

Dress Rehearsal?

I was so aggravated by this clerk at JC Penney Portrait Studio. You know why? Here is the story:

We were supposed to have our family portrait taken this afternoon. About one o’clock in the afternoon I called all the photo studio nearby us but they are all booked, including the JC Penney in Rockwall. So I called the one in Fairview.

I said, “I want to schedule for portrait session. Is there a slot available for today (Sunday)…afternoon? The clerk (her name starts with W) asked me the time preference.

“How about 2 or 3 pm today?”, I answered.

“I can schedule you at 4pm today. Would that be alright?”, she asked.

“Sure. That’s fine with me.”, I said. So went ahead and scheduled for a photo session-4pm Sunday, March 20. The clerk got our names and other information. I told my husband about it and he’s okay with it.

Fairview is about 45-50 minutes from my house. We were so ready for the photo session. But when we arrived at the portrait studio (on time), the clerk said that the studio is already closed for the day. Wait a minute! We have a 4pm schedule right? She said there is nothing she can do about it because her register is already closed at 3pm.

I said, “What??? So what’s our conversation over the phone about?!”
“Let me check again.”, the clerk said. Then she apologized. She scheduled us for next Sunday! Isn’t that st***d? She asked if we want to keep the appointment for next Sunday. I said, “Thank you, but forget it!”

Grrr! I really wanted to pull her hair. We left the store. Two hours have been wasted because of a staff’s inefficiency. My husband said, “Well, this is like a dress rehearsal (talking to our baby girl).”

I thought we will have this portrait thing done. The goal for the week would be perfectly achieved. But, no. We will do it again next weekend. Good thing I asked the clerk’s name. That helped me keep on my ground. If you make appointments over the phone, do not forget to ask the name of the person you are speaking with just in case something is messed up.