As consumers adapt to the ever-changing environment of commercial business, organisations are being forced to come up with new and innovative ways to attract patrons to their stores. Online shopping and market saturation have contributed to the highly competitive nature of the retail industry, but there are ways a store can avoid getting lost in the crowd. Here are some ideas to attract more patrons to your store.
1. Appearances Matter
Longevity represents success in the context of business, but standing the test of time can be extremely challenging. Once a retail outlet reaches a certain age, it risks being perceived by consumers as old and out-dated. With new stores constantly opening and drawing away the attention of valuable patrons, keeping your business looking modern is absolutely vital to its survival. If you feel as though your store simply can’t match the standard set by competitors, consider employing a professional retail outfitter such as TU Projects, who can provide a team of highly experienced shop fitters to build a customized store to perfectly suit the needs of your business.
2. Customer Service
Studies have shown that patrons who are greeted and engage in some form of communication with a member of staff when in a retail environment are significantly more likely to make a purchase. By valuing patrons as individuals, a business can greatly increase its appeal to the general public. The core of this idea is strongly linked with good customer service. Greeting patrons is a positive starting point, but in order for meaningful engagement to take place a conversation must occur, in which the patron is made to feel as though their unique requirements are the top priority of the business.
3. Identify Problem Areas
To attract an increased number of patrons to your store, it is crucial to identify problem areas that may be preventing the business from reaching its full potential. This could be something as simple as changing the layout of the store or clearing large amounts of obsolete stock. With such an overwhelming amount of choice available across retail markets, the attention span of patrons has grown notoriously short. If a consumer can’t navigate a store with ease, they are sure to take their business elsewhere. Ensuring your store remains clean and up-to-date should prevent patron numbers from decreasing.
4. Tell People Where you are
It sounds obvious, but how can you ever hope to increase the number of patrons entering your shop if they don’t even know where it is? By featuring a map or some basic instructions on how to find your store on the company website, your business should witness a substantial jump in foot traffic. Providing information on matters such as parking and street access can also help to attract more patrons.
Gone are the days when simply opening a business in a suitable location guaranteed patrons would come calling. These days it takes far more than just an open door; businesses have to provide patrons with motivation to step over the threshold of their premises. What aspect of a business entices you into visiting its store? Share your thoughts in the comments below.