Even after the recession has ended, there are still a large number of people with credit problems who need reliable vehicles. The lenders who can market to these people can put themselves in a position to earn a great profit. One of the most effective ways for subprime lenders to find customers is direct mail. By using a company that has been marketing to borrowers with less-than-perfect credit for years, such as Credit Mail Experts, lenders are more likely to reach their target audience.

Direct mail marketing reaches potential customers in their own homes, where they can review the information in private when they have time to devote to it. By choosing a marketing company that provides you with a list of leads based on credit score or bankruptcy filing, you can be sure you won’t waste your resources on consumers who don’t need your services. The best direct mail marketers target customers based on your criteria. Your campaign will be most effective if it draws in customers who want and need the deal you have to offer. Expect your marketing company to look for customers who fall within the guidelines of your finance companies so you can be sure you can serve them when they arrive at your dealership.