It doesn’t matter whether you use Java or some other platform to give your website an eye-catching design. What does matter is that the platform meets the needs of your customers, and that the design provides the same high-quality web experience across all platforms and devices. In fact, unless you are a programmer or you have someone on staff who is going to be taking over the maintenance after another company designs what you need, you don’t even have to worry about what the designing company uses to create the web experience.
The one thing that most companies forget is the only thing that is important to their livelihoods – the customer. You must provide superior customer service if you are going to survive past the next decade. Companies like Disney already know this, and it is a part of the culture of the company. Other companies think about it once in a while and then forget. That is when the company starts to lose value and customers. If the company doesn’t change quickly enough, it will find itself bankrupt.
In the Information Age, your website will be the first entry point for many of your customers. If it is convoluted, hard to understand, or gaudy, your customers will go elsewhere. No one wants to be blinded by the bright lights of a website, even if they love places like Vegas and Times Square. Instead, they want a web experience that is clean, smooth, and without any frills that might impede download time.
Every choice that you make in your business should be based on how something benefits the customer. If it doesn’t benefit the customer directly or indirectly, you need to get rid of it. When it comes to your website experience, you need to choose the platform language that will best serve your customers on the web. Whether that platform is Java or something else should be left up to the people who are designing what you need. In the end, you should be able to try out the program, and as long as it is user friendly, you have a winner.